LV SERIES 2

So lucky that LA was the first stop for the Louis Vuitton Series 2 Exhibit.

According to Style.com, "Kicking off in L.A., the exhibit reinterprets the standard fashion show with a “series” of themed rooms dedicated to the Spring ’15 collection. Viewers enter the exhibit through a massive LV logo and make their way through an accessories gallery, a 360-degree room projecting the Spring ’15 show at the Fondation Louis Vuitton, and a re-created “backstage” area."

I was pretty blown away by the free exhibit, both as a unique experience but also as an interesting case study for showcasing a brand through the built environment.  I appreciate the transformation of an iconic fashion brand into an experiential museum gallery through new media.